Dollars & Sense: The Best $10 You Can Spend on the Parents at Your School

By Morgan Childers - Go Montessori

It is a well-known business concept that it is far easier to keep a customer
than it is to find a new one, and the philosophy holds true for Montessori
schools. A first priority - and often biggest challenge - of most
Montessori schools is to retain students.

Nearly every Montessori school in the country, as well as hundreds abroad,
receives a complimentary issue of the Montessori magazine, Tomorrow's Child,
published by the Montessori Foundation. Many of these schools utilize the
magazine as a retention tool by providing subscriptions for no cost to
parents. When purchased in bulk quantities, the Montessori Foundation is
currently offering a special, limited-time price for a one-year subscription
at just $10.

This colorful and easy-to-read magazine is filled with interesting articles,
topical events, current practices and fun information. Tomorrow's Child is
a wonderful resource that will help keep parents confident that Montessori
is the best choice for their children, leading to stronger retention rates.
When you consider the relatively low cost of this marketing tool compared to
the value of a single tuition that the magazine could help save, the worth
of the magazine becomes obvious.

If your budget is tight but you want to do more to retain your current
enrollment, consider purchasing subscriptions of Tomorrow's Child for your
parents. Call Go Montessori at 800-331-5147 or the Montessori Foundation at
941-379-6626 for more information.