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By Tim Seldin I recently read a thoughtful essay by my friend and colleague Tammy Oesting entitled What Have We Lost? In it, Tammy reflects on stories from the early Montessori movement and asks whether, somewhere along the way, we may have unintentionally left behind some of the most human aspects of Montessori education. As I read her piece, I thought of my own childhood. I grew up at the Barrie School, outside Washington, D.C., founded by my mother in 1932. When I think about my years...

Strategic Planning Through a Different Lens Most independent schools approach strategic planning as a corporate exercise borrowed from the business world — a facilitator arrives, sticky notes proliferate, a thick binder is produced, and three years later no one can find it. The process is tidy. The result is forgettable. There is a better way. It draws on a philosophy of education that has been quietly refining its understanding of how human beings learn, grow, and flourish for well over a...

A White Paper from the Montessori Foundation What Parents Are Really Buying A Strategic Marketing Guide for Montessori Schools There is a quiet revolution happening in how the most successful independent schools market themselves. The old approach — listing credentials, describing facilities, cataloguing programs — no longer moves parents to action. What moves parents today is something far more fundamental: a believable, emotionally resonant vision of who their child will become. Most...

  A kid sitting down, saying, “I’m bored,” is one of the most common things parents hear time and time again. Many parents find themselves pressured to provide some sort of response. That might take the form of a suggestion, an activity, or a distraction. There is a common misconception that boredom creates a hole that should be filled. However, if you look more closely and consider it from a Montessori perspective, it is apparent that boredom is not always a bad thing. In many...

This article is part of an ongoing series from the Montessori Foundation exploring how schools can attract, enroll, and retain families who truly value Montessori education. Through the Montessori Foundation’s Enrollment Accelerator Program, schools receive strategic support with marketing, admissions systems, websites, landing pages, advertising, parent communication, and enrollment growth strategy.   Through the Montessori Family Alliance, schools can provide families with...

This article is part of an ongoing series from the Montessori Foundation exploring how schools can attract, enroll, and retain families who truly value Montessori education. Through the Montessori Foundation’s Enrollment Accelerator Program, schools receive strategic support with marketing, admissions systems, websites, landing pages, advertising, parent communication, and enrollment growth strategy.   Through the Montessori Family Alliance, schools can provide families with...

This article is part of an ongoing series from the Montessori Foundation exploring how schools can attract, enroll, and retain families who truly value Montessori education. Through the Montessori Foundation’s Enrollment Accelerator Program, schools receive strategic support with marketing, admissions systems, websites, landing pages, advertising, parent communication, and enrollment growth strategy. Through the Montessori Family Alliance, schools can provide families with ongoing...

This article is part of an ongoing series from the Montessori Foundation exploring how schools can attract, enroll, and retain families who truly value Montessori education. Through the Montessori Foundation’s Enrollment Accelerator Program, schools receive strategic support with marketing, admissions systems, websites, landing pages, advertising, parent communication, and enrollment growth strategy. Through the Montessori Family Alliance, schools can provide families with ongoing...

This article is part of an ongoing series from the Montessori Foundation exploring how schools can attract, enroll, and retain families who truly value Montessori education. Through the Montessori Foundation’s Enrollment Accelerator Program, schools receive strategic support with marketing, admissions systems, websites, landing pages, advertising, parent communication, and enrollment growth strategy. Through the Montessori Family Alliance, schools can provide families with ongoing...

This article is part of an ongoing series from the Montessori Foundation exploring how schools can attract, enroll, and retain families who truly value Montessori education. Through the Montessori Foundation’s Enrollment Accelerator Program, schools receive strategic support with marketing, admissions systems, websites, landing pages, advertising, parent communication, and enrollment growth strategy. Through the Montessori Family Alliance, schools can provide families with ongoing...